The Sunlight Foundation uses cutting-edge technology and ideas to make government transparent and accountable. Underlying all of our efforts is a fundamental belief that increased transparency will improve the public's confidence in government
Senators are now allowed to have official Facebook pages, Roll Call ($) reported. I don’t yet have a copy of the “Dear Colleague” letter that announced the change, but the news report explains that Senatorial Facebook pages will be modified to follow rules prohibiting product endorsements, partisan material, and unrelated personal information. It’s good that Senators Schumer and Bennett were able to make this happen.
So, Nancy Pelosi and Steny Hoyer announced that they were going to place the final health care bill online for 72 hours prior to consideration yesterday. Where did they decide to do this? Twitter. And no one raises a hackle at all. It’s just accepted that this is a valid announcement of an important transparency policy. What better way to demonstrate how far Congress has come in terms of social media use and transparency than to have the Speaker of the House announce a transparency policy on a widely-used social media site.
It wasn’t too long ago that lawmakers weren’t even allowed to officially use Twitter, let alone any social media site, to communicate with everyone else. The Sunlight Foundation was at the forefront of changing that policy starting in 2007 and culminating in rules changes in 2008. John Wonderlich summed this all up way back when:
In May of 2007, the Sunlight Foundation released the Open House Project report, which included an entire chapter on the issue of Franking Reform. That chapter, prepared by David All and Paul Blumental, has guided our advocacy and discussions of web use restrictions since then.
Those discussions simmered until earlier this summer, when tensions between Members of the Franking Commission briefly escalated (the part of the Committee on House Administration that handles Web restrictions). This summer’s discussion caught some media attention, and unsettled some web-savvy Representatives, and ultimately engaged both parties’ leaders in the House.
The Sunlight Foundation capitalized on the chaos, creating the first twitter-based petition in the site letourcongresstweet.org, which amassed twitter-based signatures, and displayed vigorous support for updated rules from online communities across the political spectrum.
While House officials maneuvered publicly, the Senate passed similar reforms with a bit less fanfare. As recently as last week, agreement looked unlikely from the House committee, with Roll Call reporting that an attempt at negotiations ended in “an emotionally charged hearing and a breakdown in negotiations.”
That’s why we were suprised and delighted to get word from the Committee on House Administration that a new agreement had been reached. This measure wasn’t just a slight rewrite, however. The new guidelines represent an enormous change, one which has new media staff from both parties glowing.
And now we just take for granted that serious policies are announced over Twitter. Personally, I think that is awesome.
My good friend Allison Fine has an interesting post about the “power and limits of storytelling” via social media on her blog. As an example of best practices, she also embeds this cool video about telling the story of Red Riding Hood with social media:
Social media obviously us the ability to tell stories in more visual and powerful ways, allowing us to more adroitly communicate our messages. Allison lists YouTube, human rights advocates at Witness and National Public Radio as examples of folks using video effectively to tell stories. She also highlights the work of Andy Goodman, a longtime advocate (and another very good friend!) for using storytelling for causes.
Allison cautions how advocates need to be careful, however, not to let powerful stories drown out the real message they are trying to communicate. “It’s easy to listen to the loud voices because they’re, well, loud, but much harder to listen to the quieter ones who probably represent the norm of the experience with your effort.”
Elizabeth Newell, at GovExec.com, writes about how federal agencies are beginning to stick their toes in the social media pool. It’s beginning to dawn on agency leaders that when citizens search for government information, they will want to use the same systems they do in their everyday lives. But as David Herbert at the National Journal writes (reposted here by NextGov.com), many agencies still struggle to make connections online.
Newell cites the GSA’s GovGab, the Defense Department’s roundtable with military bloggers, and she referenced the growing list of federal agencies that post on Twitter. Herbert points to the TSA is an agency that gets it. The Evolution of Security blog is an effort by TSA to explain the bizarre airport security system and offer tips for travelers. The agency realizes that in the online world, “if you build it they will come” is not the way things work. At airport security lines they advertise their site with signs saying “Got Feedback?” The site has been up for a year and posts average 3,000 page views and 100 comments.
Maybe this is the start of something big in government.
In an in an attempt to better connect to the younger demographic of returning soldiers, the U.S. Department of Veterans Affairs is embracing the world of Web 2.0 with its Returning Servicemembers page. They have launched the department’s first public blog, a Youtube channel, a Facebook page, and a Secondlife island. And the VA has also set up a mobile site at m.va.gov where returning soldiers will find news, videos, facility locations, contact info and more.
We hope this is a trend that spreads rapidly throughout government.
Hat Tip: Socialfeds.
I’m a data freak. I admit it. But I love these numbers because of what they tell us about the potential of technology to change nearly everything about the way we live and connect with friends and family and what it all can mean for engaging citizens in the art of democracy. Hat tip to J. D. Lasica at his Social Media blog who links to a post by Adam Singer at The Future Buzz.
Here’s an excerpt: